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Guides for the AI answer era.

Plain-language, practical writing on AI visibility, GEO, and how assistants decide which brands to recommend.

September 23, 2026Technical · 6 min read

AI crawlers explained: GPTBot, ClaudeBot, PerplexityBot, and your robots.txt

A reference to the AI crawlers that decide whether assistants can read your site — what each bot does, how training and search crawlers differ, and a sensible robots.txt policy for brands that want AI visibility.

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September 2, 2026Playbook · 8 min read

How to get your brand mentioned by ChatGPT

A practical, five-step playbook for earning mentions in ChatGPT and other AI assistants: find the gap, fix your crawlability, publish answer-shaped content, and earn citations in the sources models trust.

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August 14, 2026Fundamentals · 7 min read

What is AI visibility? A plain-English guide to GEO

AI assistants now answer the questions your buyers used to type into Google. Here's what AI visibility means, how it differs from SEO, and how to measure whether AI recommends your brand.

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